Sound Coffee

Sound Coffee was a new coffee shop that was opening in Nashville’s famous Berry Hill neighborhood. Because that part of town is home to several music industry businesses, Sound Coffee wanted to have a name and identity that referenced Nashville’s musical roots with an upscale aesthetic to communicate its commitment to fine craft coffee.

I designed and facilitated a brand strategy workshop to determine the what, why, how, core values, target market, brand personality through archetypes, etc.

Post workshop and strategy delivery, I moved into visual identity.