Max & Alice
A small business owner in the school uniform space wanted to break free from the confines of their franchise agreement and branch out on their own. They need a whole new brand beginning with a name.
I designed and facilitated a naming workshop where we eventually came up with Max & Alice (though some of the other names were pretty strong too). Once we had a good name, I moved into visual identity design.
WORKSHOP FACILITATIONNAMINGVISUAL IDENTITY DESIGNTools Used: Adobe CC
The brand personality needed to be somewhat playful with classic literary sensibilities while also being stable and trustworthy. I designed an icon suite to help with various applications.
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